A redesign of Talentic Home page
It is the best way to improve your professional skills and become more valued
Type
Site
Role
Product Designer, User Researcher,
Data Analysts
Data Analysts
Tools
Adobe XD
Goal
For Redesign
To design the Home page which can help to increase the conversion rate of clients on a more personable and intuitive user interface.
Understanding the Company
An innovative recruitment agency that provides short term and longterm solutions for your success. Shot term: headhunting and active sourcing, long term: social media and SEO, target groups, candidates journeys: more applicants with less money than a headhunter.
The User Research & Data
Web analytics shows that the Home page gets good traffic, but doesn't have instrument to convert it into leads.
Target Audience Demographics
Target Audience Demographics
Personas of a typical Talentic user
The smartest people work every day to provide the best service and to make our clients happy
Lucy Good
HR Director
Looking for a new employee
Mark Stark
Software e
Looking for a new job
Sketches and Wireframes
In was important that design could be useful for totally different types of the user as for HR managers as for new applicants. During ideation, we went through several different design concepts that ultimately completely satisfy both types of user needs.
